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The Reservoir System in marketing

Monday was the 4th quarter dental workshop in Plymouth, Devon. A timely reminder of the principle of “reservoir marketing”….. that when a prospect says “no” to your business proposal – it may mean “no never” or it may mean “no not now”. You have to ask for clarification and not sink into a “failure” attitude. … Read the Rest

Bloomin’ call waiting systems and idiots

Is it me? I am sick and tired of calling Britain’s biggest insurers, telecoms companies, retailers – and being re-directed to a series of taped messages that ask me to make multiple, multiple choices before I can speak to a real person – who is then equipped with the customer service and technical ability ability … Read the Rest

Give up the weakness, not the weekend

Monday saw the delivery of a much delayed webinar to delegates in the Million Dollar Coaching Practice programme. Billed as a “fourth quarter” workshop, our intention was to cover the material on marketing and balance in my dental workshop – but we quickly left the agenda far behind and enjoyed a day-long “good conversation” on … Read the Rest

First day back

Monday morning – over 80 emails from last week, 2 ezines to write, a full tray of mail, a list of “to do’s” as long as my arm, a conference organiser screaming at me for an overdue itinerary – and a webinar this afternoon from 3.00pm until 11.00pm local time. Then 2 days to try … Read the Rest