Now and forever marketing – and a question
Leading on from yesterday’s conversation about “what to do when it is quiet” there were a number of clients asking “what do we do about marketing when the appointment book is full?” That’s a change of language in 24 hours – best illustrated by a practice that converted to private over the last year. They … Read the Rest
What to do when it gets a little quiet
Telephone call-in day with clients today – 15-minute conversations booked through our on-line appointment system. I listen for trends at each one of these days – and already (at lunchtime) there is a trend around the appointment book becoming a bit “gappy” – patients either not turning up in sufficient numbers of cancelling. What to … Read the Rest
The last hotel for a while
As mentioned, the Hilton Bracknell is my 11th and final hotel stay in 3 weeks of travel. Business travel is not glamorous, no matter how many room upgrades, executive suites or concierge levels are provided. The effect on the metabolism is debilitating – poor air conditioning, diet and rest amongst the main problems. I will … Read the Rest
Living out of a suitcase
Its been 3 weeks now that I’ve been living out of my suitcase. Starting with a trip to Canada that combined work with a quick break – and then back to the UK and straight into a series of workshops and practice visits. I think that tonight I will be on my 11th Hotel and … Read the Rest

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