Although I’ve spoken and written about this before – it keeps coming up – clearly there are plenty of dentists reviewing their on-line presence at the moment (and they need to).
So – for the record:
Step 1 – can if find you?
1.   Google search engine optimisation
2.   Google sponsored links
Step 2 – do I like what I see when I get there?
3.   Profile – a clear indication of the type of patient you are looking to recruit – am I in the right place here?
4.   People – a piccie and explanation of your team members – will they be able to look after me in the style I desire?
5.   Premises – do the exterior and interior of the building suit my style and budget?
6.   Promises – all the Paddi stuff on customer service
7.   Prices – a guide that confirms you as reassuringly expensive
8.   Products – all that teeth and gums gibberish – not so relevant to patients but a big hit for referring dentists.
and here is a link to the finalists in the Private Dentistry finalists list:
RSS 2.0
Email
(@ChrisBKH) (@ChrisBKH) said 
Richard Hughes said 
chas lister said