UAP’s in Edinburgh
Met with my old friend, financial planner Max Horne, for dinner last night. First off, drinks at The Dome and we joined the many assembled, oggling at the £25,000 of Christmas decorations inside the banking hall turned bar – simply beautiful. Next door for dinner at Le Monde. Here is a prefect example of a … Read the Rest
How to make 50% net profit as a dentist
A client call last night as I spend 7 hours battling north through traffic – client looking at buying a full NHS practice – UDA contract value is £400k and a corporate have offered 115% – cash up front and the partners can walk away (They will find immigrant dentists to do the “work” – … Read the Rest
First response – from the Falklands???
Ok Chris, for what my help is worth here goes . . .Â
- Insurance Plan Â
- I have a whiter smile The Smile Sparkle Â
- I have straighter teeth The Smile Alignment Course Â
- I have more or fewer teeth The Mouth Rehabilitation Plan Â
- I have no metal in my mouth Smile-with Confidence Restoration Course Â
- I am able to keep my own teeth A Smile-Longevity Enhancement Â
- I have replaced my dentures The 21st Century Mouth PlanÂ
- I have fresh breath Fresh, Close-up-Confidence, CourseÂ
- I have very few visits to my dentist Minimal Smile Maintenance Plan Â
- I can afford what I have bought Investment in a long-term smileÂ
Hope that stimulates a few more ideas . . .Ian Falkland IslandsÂ
I’m asking for help.
I may not have shouted loud enough. HELP I want some help from you on discovering what we think the UAP’s would be in dentistry (see previous posts). I’ve given you a top 10 list of outcomes that a dentist delivers to a patient. The help I need is in designing a series of processes … Read the Rest
Leadership and Management
A heavy frost outside this morning in Bracknell and I’m sleepless as we enter day 2 of our Intensive with 18 clients. Our first day has been about:
UAP’s in dentistry
So what would they be? We have to start by considering what the uninformed patient is looking for I want to feel happier and more confident because:
Processing the products or the journey?
A stimulating conversation yesterday with my industrial contract cleaners -applying what I have learned from my dental clients and where my thinking is at present. We are discussing Dan Sullivan’s Commodity Trap and the development of the Unique Ability® Process (UAP’s) – you can learn more at www.strategiccoach.com. What we have done in Breathe Business is … Read the Rest
I’m not dead- I’m marketing. Not dead…
just mad busy – so apologies for the lack of recent posts.I feel as if I ought to have told you all about BACD and my adventures in Manchester and Halifax this week so far.I’m working flat out and finding time for blog posts difficult – but I’ll be back.Sales continue into Breathe Business and … Read the Rest
If it’s Friday I must be in Birmingham
After yesterday’s Leeds workshop I drove into the City Centre to visit with existing Bespoke clients Jack Cooke and Richard Moon.For the last year I have been working with them on their other practices at Ashby Dental and Wetherby Orthodontics – my work is done there.So now we are entering into year 2 of Bespoke … Read the Rest
NHS walk-in centre
After a superb workshop in Gateshead (lovely crowd, all willing to learn) I accepted a lift from a client to the NHS walk-in centre across the river Tyne in Newcastle City Centre.Even this stupid man had to accept that I needed some professional help in dealing with my deteriorating health as I travel.The bottom line … Read the Rest
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