A new definition of marketing
At a Dental Business School workshop on marketing last week, I was curious to see that the room next door had been booked by The Chartered Institute of Marketing to deliver a day-long course – at £499 a ticket by the way – I need to put my prices up Browsing their promotional material was interesting – … Read the Rest
Polarisation of dental practice owners
I took part in a conversation this morning that I would not have believed possible just a few years ago. Chatting to a former client about joining our Breathe Business Club in 2008. She (the co-owner and practice manager) said: We would be interested in joining provided you can guarantee that we will not be … Read the Rest
Becoming a pure entreprenuer
I’ve been doing a bit of thinking this week about the Michael Gerber distinctions between technician, business owner and entreprenuer – prompted by a conversation on this subject 2 weeks ago that has been rattling around inside my head ever since.It seems that there are some clear distinctions:
- T (technician) – generates own income … Read the Rest
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chas lister said 
(@ChrisBKH) (@ChrisBKH) said 
Chris Barrow said 
dave mantle said