By Chris Barrow on 29 July 2008
That was the sign I read on a billboard alongside the M56 in North Cheshire as I drove back to Manchester from a practice visit in Wrexham 2 weeks ago.
I was on my bluetooth phone at the time and didn’t catch the email address that was detailed under the offer (perhaps driving a little too quickly as well?).
My assumption – Budapest.
A few days ago, the same sign appeared as I travelled south on the M6 – and this time I did have the chance to capture the addy:
http://www.evodental.com/
and the chance to take a look around the web site this morning.
Quite an interesting site – nothing to do with Hungary at all – and the “offer” price is clearly a sprat to catch a mackerel.
In these times we must try harder – and the folks at Evolution are certainly doing that.
Take a look.
Posted in Dentistry |
About the Author
29 July 2008 by Chris Barrow
Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada.
Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.
In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry
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Chris Barrow said 
dave mantle said 
Premident (@Premident) said 
(@ChrisBKH) (@ChrisBKH) said 
Dental Practices For Sale said
Hi Chris,
Had a look at this, God I hate it!!, Sensationalist rubbish, the words ‘cheap and nasty’ come to mind. I really find it hard to stomach this approach to health, the GDC will love it!!
This is really stretching ethical and quality issues, we all as dentists need to remember that we should ‘do no harm’, we are here to help our patients to the best of our ability and I plead with everyone not to get drawn down to the level that these peope are prepared to go to. Dont panic!! do the job well, offer great customer service and pts will happily pay for it.
Cheap, great short term gains… financial for those greedy dentsists able to sleep at night, and unknowing pts who want an initial improvement, long term disaster zone, pts suffer and the perpertrators piss of into the distance.
The more I see of this ‘cut price’ dentistry the more cross I get, an implant at £660?? come on! its got to be absolute junk.
Could rant on but stomach rumbling is getting deafening.
James
I was going to post exactly the same last night but thought it might just be me!!
Agree with everything James has to say. Probably mini implants with a five year life span. Although we may all need to try harder at the moment surely this should be through excellent customer service. Where has the phrase reassuringly expensive gone Chris?? I had a conversation the other day with a Romanian dentist and they would struggle to do an implant for £660!!
As always I believe you gets what you pay for.
Bloody awful website as well
Alex
Just came across this blog, 2 years on. Would be curious to know your thoughts on implants coming down in price. Its an ineviatbility with supply and demand, but I have just been on the EvoDental website (looks classy, lots of information), and implants are down to £500.
Its going to happen – there are price wars in the Uk right now on invisible braces and implants – and that’s before the retailers join in.
Which is why the positive differentiator HAS to be your customer service experience.