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Irresistible attraction

By Chris Barrow on 27 October 2008

Out for a bit of shopping on Saturday and noticed the following “evidence” that things are not quite as bad as the media would have us believe:

  • a new Starbucks has opened on the main A30 link road that runs down the Cornish peninsula
  • Truro city centre was packed – my first attempt to park turned into a slow and frustrating climb all the way up and all the way down the main centre car park – not a parking spot in sight and so we had to drive to an alternative car park out of the centre – thats the first time in 4 years it has happened
  • plenty of people seem quite happy to pay £3.00 for a coffee and the same again for a panini or a cake – whether its Starbucks (the other one in the county) or Costa Coffee
  • Called in to the Comet superstore out of town on the way back to Falmouth. They have a wide range of plasma and LCD TV’s on special offer – notably a great deal on a 40″ Sony TV that you can read here.
  • I was chatting to one of the more senior assistants at 3.00pm and they had already sold 20 of this model that day and were out of stock until a new shipment arrived early in the week – 20 TV’s at £600 each – not bad eh?
I think it proves a point I’ve been trying to make for some weeks now.
That in a recession, consumers don’t want to stop spending money – they just want to focus on the things they really want and need PLUS they want to be rewarded for making the purchasing decision:
  • unbeatable price
  • limited availability
  • and Comet were offering a BluRay player at £99 if you bought the Sony TV
They were just making it a KEDO - irresistibly attractive.
What’s irresistibly attractive about your offer this week?

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About the Author

Chris Barrow

27 October 2008 by Chris Barrow

Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada. Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.

 In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry

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2 responses to “Irresistible attraction”

  1. andrew fennell
    andrew fennell 27 October 2008 at 10:19 am | | Reply

    Hi Chris,
    as is often the case you are voicing the rational-minority view as opposed to just allowing yourself to be swept along by irrational, media-induced majority bullshit. Thank you.
    Keep it coming.
    best wishes
    andrew fennell

  2. andrew fennell
    andrew fennell 27 October 2008 at 10:20 am | | Reply

    (excuse the expletive but this really makes me mad!)

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