By Chris Barrow on 25 January 2009
It’s fascinating to watch this poor chap at Strensham Services on the
M5.
He’s trying to give away vouchers for free coffee.
No strings attached, no salesman will call, no new credit card or
utility provider.
But 80% of the people he approaches say "no thanks" – and then buy
coffee.
What’s that about?
He looks so dispirited.
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About the Author
25 January 2009 by Chris Barrow
Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada.
Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.
In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry
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no trust so no sale
There is a strong and positive [not new] dental moral here
Trust is the first step of the ladder. Miss it out and the sale may not happen.