By Chris Barrow on 25 March 2009
How rare is it to see a principal or a team who are proud of their brand?
I want to see and hear the following:
- Proud – of the brand that has been created
- Precious – about any feedback
- Passionate – about making the brand visible
I mentioned, in last week’s ezine, the new web site at The Courtyard in Huddersfield.
Do you think Marcos’s team are proud, precious and passionate about the work that has been done?
I’ll bet they are – and that their pride manifests itself in all aspects of their customer service.
A brand is like a regimental standard – a flag to rally around.
It’s not just about funky logos and smarmy strap lines.
It’s a culture, an ethos, a way of professional life.
Essential – and attractive to the right type of patient.
Posted in Marketing |
About the Author
25 March 2009 by Chris Barrow
Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada.
Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.
In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry
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