Why are you more expensive?
A common question for some of my clients who sell high-value treatment in excellent surroundings. Issue number one is that your brand must stand for quality – it may be that Coutts have invested 300 years in getting that right, BMW/Mercedes have invested 100 years, Apple have invested 20 years, Starbucks 15 years, Pret a … Read the Rest
Chris Barrow’s week of Twitters
- Off to Truro to catch the 7:01 for Birmingham #
- Virgin train packed with people. Birmingham New Street and then change for International #
- Great gig at A-dec dealers conference. CB on stage and on form. #
- Irregular sleep patterns – what’s that about? #
- OK – gonna try and get back to … Read the Rest
Simple and effective
A thank you to Kimberly Black for bringing to my attention Instapaper – a ridiculously simple web page that allows you to add a bookmark to your menu where you can store web pages for “reading later”. Click here
BSO’s
My head is spinning with “bright shiny objects” – opportunities in the market:
- building private sales within the existing IDH portfolio
- building private sales within the existing IDH orthodontic business
- looking for selective acquisitions
- encouraging the use of technology to facilitate good conversations and a strong brand
- developing strategic alliances to fill the vacuum … Read the Rest
Dentistry Top 50
The results are here CLICK and I have to say a genuinely warm-hearted “thank you” to all those who cast a vote. I was chatting to Annie about the poll last week and mentioned that I had zero expectations this year, because I have not made one single mention of the Top 50 in any … Read the Rest
IDH National Ops meeting
IDH National Ops meeting, originally uploaded by coachbarrow. My colleague and friend Matt Jackson presents a progress report on the
Private & Specialist Division.
Just that little bit extra
Justin writes: Cut a long story short, I just ordered a few bits from Viking direct, when I got the order it came in a box, but with the box came a “New customer†pack. It was just a postal bag and in it was a letter of introduction a product catalogue and a few … Read the Rest
Strategic Alliance – Radio City
Here’s a sound bite of the “give-away” offer that Liverpool’s independent radio station were offering a few weeks ago. An example of how to get yourself noticed! aintreegiveawaymonday
KEDO’s
Knock ‘em dead offers. Here’s one from David and Dawn Cunningham at Spring Grove Clinic in Glasgow
Motivating your referring dentists
If you do enjoy referral business, its more important than ever to keep your referrers entertained, educated and informed. If you don’t, your referrals will dry up as the principals become ever more inward focused. James Hamill at Blue Apple in Northern Ireland knows this, which is why he and Sonya have created a year-long … Read the Rest
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chas lister said 
(@ChrisBKH) (@ChrisBKH) said 
Chris Barrow said 
dave mantle said