The 3-minute sale
History ”tell me all about yourself in 60 seconds“ ”And Another Thing“ ”what are your current roadblocks and opportunities?“ Shopping List ”if we were to work together, what would be on your shopping list?“ Reflection ”so what I heard … Read the Rest
Visibility and the power of positive thinking
Three examples here from yesterday. The first is a dental practice in Muswell Hill, North East London, who clearly still believe that there is a place for the “molar holding a toothbrush” in 21st Century dental marketing. I hasten to add this is not a client – I just walked by and couldn’t resist. Interesting … Read the Rest
Where were you?
I was sitting in the living room of my grandparents terraced house in Gorton, Manchester (a Coronation Street look-a-like) and, at the age of 15 years, was temporarily living with them as my mother was in a psychiatric hospital and my father working. I remember staying up all night, falling asleep and waking to hear … Read the Rest
Chris Barrow’s week of Twitters
- peace and solitude at my desk this morning, before a long drive to Leeds #
- you can never win a price war – so you must win the customer service challenge #
- 400 miles later I'm at Thorpe Park – very tired and about to enjoy a glass of Pinot and a Caesar … Read the Rest
What people are really looking for on Google
Workbook1 Simon Alison at Coffee House Digital is the search engine optimiser and web consultant for one of my top clients, Elmsleigh House Dental Practice in Farnham, Surrey. We’ve been doing some research recently on just what people are looking for on Google in the Surrey area – and Simon writes to me as follows: … Read the Rest
You get what you pay for
My post yesterday about the rapping flight attendant brought a raft of responses – my favourite of which was a pointer at some the brilliant videos created by Air New Zealand. And here is my winner. The antidote to any patient or customer who tells you they want to shop around for cheaper dentistry.
Initiative
How I wish, wish, wish that Air South West, Flybe or BMI Baby would do this:
Zoom customer service
Here’s a question from a valued client: Hi I wonder whether you and your inner circle are aware of the built in obsolescence in the Zoom system I have found out after blowing my second light this year , that they are guaranteed for 1 year or 100 hours. I suggested they should consider replacing … Read the Rest
Signage
Its important to let people know what you do – they don’t know. At Ashby Dental in the Yorkshire market town of Wetherby, they have added some simple signage at the busy main road – and, guess what? It’s working.
Whinge
I’m getting a bit bored with consultants turning up in dentistry and announcing that they are going to save the profession in some way, because they have spent years consulting elsewhere, in an office, a factory or another sector of business. Don’t get me wrong – I have some core values:
- competition stimulates demand … Read the Rest
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chas lister said 
(@ChrisBKH) (@ChrisBKH) said 
Chris Barrow said 
dave mantle said