I have been very cautious about “wedding fayres” as a source of new business over the years.
Feedback from clients has been that interest and new business have slowed down over the years – sometimes because the bride and groom and so far away from the “big day” that investing in whiter/straighter teeth is not seen as important – at other times because people getting married are just short of cash – especially after their wallets have been emptied by the other traditional exhibitors.
Add our “annus economicus horribilis” and you aren’t going to set the world on fire.
HOWEVER
That might not be the whole point.
My photograph is from the team at Orthoworld in Taunton, who managed to cobble together the stand you see on very limited resources – and then volunteer their time to attend.
Practice manager Sue Tomlinson writes:
We did a Wedding Fayre yesterday at the Rugby Club in Taunton and I have attached a photo of our stand for you to see.
Most people we spoke with were interested in Whitening, although we did speak with 2 other traders who were interested in Straightening.
Unfortunately it wasn’t very busy and in the afternoon it went really quiet.
There is another Wedding Fayre in Taunton in October we’ll give that one a go too.
And what I admire about that is that they are at least prepared to “have a go”.
I’ve written to suggest some changes in location and presentation – but my heart is warmed this morning by a team who are doing something positive.
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chas lister said 
(@ChrisBKH) (@ChrisBKH) said 
Chris Barrow said 
dave mantle said
We did a big wedding fayre this year and had the same results, everyone wanted tooth whitening. Mind you we signed enough up to cover costs. I wanted to get a zoom light next year and offer on stand whitening. Show ‘em the goods and take their money before they get a chance to change their minds! Once a salesman always a salesman.
Sandra Garcia and I did the wedding show in edinburgh in Feb this year, it was excellent with a lot of interest. We could have sold thousands of pounds worth of whitening if we’d had a zoom light and a “beauticians couch”.
There was a team performing illegal tooth whitening (no dentist, med histories,insurance, clinical waste etc) and their stand was inundated from morning to night. (currently being investigated by GDC as a result of our complaint)
We are really missing out if we don’t take advantage of these shows. I got married in november last year and believe me, money is no object when it comes to looking good in your all important pics!
I did a two day wedding fayre and didn’t have much uptake on the ortho, apart from a staff member from a neighbouring stand.
i also saw the illegal whitening people…