The Secrets of Success
My thanks to Colin Gilchrist and his excellent blog for this ray of sunshine on a very wet Monday morning and here is this mornings audio Listen!
Chris Barrow’s week of Twitters
- busy buffer day and then off to Scotland again! #
- choose your pandemonium – road closures and heavy rain in Cornwall, traffic stacked, holiday flights delayed, lost people in crocs abound #
- my flight now delayed because it's foggy in Plymouth – it begins…. #
- Now boarding thank goodness. Glasgow next and yet … Read the Rest
All that driving I do
Interesting to note that July was a 3300-mile month but, as you can see, a fair proportion of that is just getting in and out of Cornwall at the beginning and end of the week, so that I can then do “that thing I do”. It’s a tough decision to live down here – but … Read the Rest
Bing
Another example of BOP marketing (bold, outrageous, provocative). Microsoft announce a global competition for a jingle announcing their new competitor to Google – and here is the winner I would so love to see a dentist do this on their web site home page.
Making your home page special
Take a look at their home page with your sound turned on: CLICK HERE and then just click on the hand grenade. Enjoyed a slow half pint of the said brew on my way home from the Sushi night at the Star & Garter. I keep on saying that if you don’t do something different … Read the Rest
Cash flow crisis
Why am I getting calls from dentists (and their spouses) who are panicking after taking two weeks annual vacation and then discovering that cash flow is tight? The smaller the practice, the more dependent it becomes on the production of the owner. The owner takes a break – and so does the cash … Read the Rest
The Woman in the Red Dress
Marketing. It’s about getting noticed. And I’m indebted to David Peters and his new branding agency “Red Dress” for reminding me that you have to be different to be noticed. The crowd is grey – are your business, your web site, your brand, your literature, your patient journey, your KEDO, your team, your “chocolates on … Read the Rest
Chris Barrow’s week of Twitters
- an extraordinarily busy business development day #
- do you want me to teach you how to run a business or how to win at business? #
- @alexjones5 what the bloody hell are you doing checking tweets – throw the iPhone in the pool in reply to alexjones5 #
- two hours of email and … Read the Rest
Remark-able envelopes
This from Afshin, Bita and the team at College Street Dental Practice in Petersfield, Hampshire. If you are going to send something by mail – a Welcome Pack, Treatment Plan confirmation et al – make sure that even the envelope is branded and creates visibility as it travels and curiosity when it arrives.
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chas lister said 
(@ChrisBKH) (@ChrisBKH) said 
Chris Barrow said 
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