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Tell a story

By Chris Barrow on 22 October 2009

Paddi made reference to this last week – and I was talking about it at yesterday’s marketing workshop.

You have to give your patients a “story” to tell their family, friends and colleagues.

I went to see my dentist the other day – and you’ll never guess what happened……

Nobody ever completed this sentence with….

they have a new OPG

he has just completed a course in advanced restorative dentistry

their practice management software is finally working

what they will say is

they offered me a cappucino in a branded cup

they gave me hot towels after treatment

they remembered I had run a marathon and asked how the day went

they thanked me for a referral and gave me a voucher for a night at the movies

I had my last appointment for my new smile – and they have arranged a complimentary portrait photo at a local studio

You get my point.

And be afraid – be very afraid – if they are saying

and that miserable old battle-axe is still on reception – I’m sick of her

and that snooty hygienist hurt me again

and they didn’t remember my marathon run

It’s all about creating good stories for people to tell.

Enjoy this..

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About the Author

Chris Barrow

22 October 2009 by Chris Barrow

Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada. Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.

 In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry

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