Using the web to build your business
I’ve asked Guy Levine to write a blog post to explain this flip-chart demonstration he gave me yesterday. How anybody in business – coach or dentist or anybody else – can utilise the web to draw people down the funnel from curious to purchasing. Looking forward to the article.
2011
Whilst the on-line forums were speculating (yawn) on the inaccurate future of IDH and blowing my cover as a secret agent (see below), I enjoyed a riveting over-dinner conversation last night with Graham Penfold of Practice Plan and my old mate Guy Levine. I haven’t had much chance to get to know Graham properly – … Read the Rest
Are whistle blowers good or bad?
Client emails me overnight as follows: “Anonymous letter to the GDC, about our recent ad in XYZ Magazine, where the phrase – “ABC Dental carries out specialist treatments such as Implants (Dr A) and Orthodontics (Dr B)” Has been construed as misleading in that we have effectively said that Dr A is a specialist in … Read the Rest
Chris Barrow’s week of Twitters
- the first day of three very busy weeks – off to the airport soon… #
- Waiting in Exeter for a late flight on a dismal wet day #
- Can't believe I'm sat in front of 2 drunk Geordies at 10:30 on a Monday morning? #
- packed like sardines on the train from Newcastle … Read the Rest
Inspiration
Brilliant presentation by Sean Fitzpatrick at the Paddi gig yesterday in Dublin. I learned something! That it is not enough to combine leadership and management (as stated in my earlier presentation) – that you have to add INSPIRATION. I was somewhat indifferent to Sean’s spot at the conference – I’m no big rugby fan. … Read the Rest
The algebra of business
P1 = the right PEOPLE, saying the right things at the right time P2 = the PREMISES, a practice that looks the part P3 = the right products, selling what people want to buy and not what you think they should have P1 + P2 + P3 = P4 P4 = PRODUCTIVITY and PROFIT You … Read the Rest
FAQ’s
During a recent team training day at Penistone Dental (one private and one NHS clinic), we asked the telephony team to create a list of “frequently asked questions”. Here is their list: PENISTONE DENTAL CLINIC
FAQ’S
- •Are you currently accepting new NHS patients?
- •I am not a … Read the Rest
Shooting the breeze
“So you paid this guy Chris Barrow to go for a walk with you?” It might be a question asked of some of my clients after we have enjoyed a “shoot the breeze” day. Format: We go for a walk for 8 hours (including a lunch stop). Venue: Anywhere you like – can be in … Read the Rest
Chris Barrow’s week of Twitters
- Monday morning – IDH workshop today in Staffs – but I have 2 days work on my desk #
- very disconcerting that I've been up for 90 minutes and its still dark outside! #
- presenting in a conference centre designed to look like Chernobyl… #
- really nice people here today – slowly building … Read the Rest
Radio advertising
Following on from the success that Ollie and Drash enjoyed with their Invisalign radio campaign, they have now introduced new adverts for veneers and dental implants. Here is an example: j4516 – Ollie and Darsh – Impants – NWP_2917
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