Marketing workshop

CLICK HERE

to see an interesting set of photographs taken by Les Jones at the Practice Plan marketing workshop in Edinburgh last Wednesday.

Les has certainly captured the atmosphere of the event and I appreciate his efforts.

I look knackered – hardly surprising as I had been awake since 04:00 that morning dealing with a sudden onset of food poisoning – and truly felt “rough as rats” all day.

But the show had to go on – and so with the help of the Practice Plan team and Xandra Maceachan (administering lotions and potions) we presented what I hope was a memorable event.

The next time a client tells me that a nurse, receptionist or any other team member has been unable to attend a day because they have “thrown a sickie” I’l remember what I felt like this day.

Why do team members “throw sickies” in dentistry and hairdressing – but apparently nowhere else?

What these pictures also remind me of is the benefit of getting a professional in to take shots of you in action – coach or dentist – to add to your marketing material on line and in print.

CBPP 11 400x2651 Marketing workshop

About the Author

Chris Barrow

6 November 2009 by Chris Barrow

Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada. Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.

 In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry

Find me on Facebook |

Leave a Reply