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Luck

Luck has been defined as the “meeting place of opportunity and preparation”. Last night 20 million people (myself included I don’t mind saying) saw the X-Factor final. It interests me to reflect on the moment that Joe’s life changed forever – because he was prepared – and because the opportunity came along. For Joe it … Read the Rest

Chris Barrow’s week of Twitters

  • Day 1 of 5 on the road – here goes… #
  • Saw Nativity (the movie) over the weekend. Recommended – brilliant fun. Listening to Sting's new album as I drive. Strange but festive. #
  • @joannemallon after Copehagen, The Warmies? #
  • Another great conversation about 2010 this afternoon. Bring it on. #
  • "have you … Read the Rest

Shifting the workload

How do I ask / refer patients to rather see another dentist/therapist (in the same practice ) instead of seeing me the lead dentist? (minor work I don’t want to do) A question raised just this morning. The issue of “triaging” new and existing patients starts with a re-alignment of your brand and re-education of … Read the Rest

How do you sell £650 handbags in a recession?

How do you sell £650 handbags in a recession?

​ That was the question put to the CEO of Mulberry on Radio 4’s “Today” programme yesterday morning, after the company reported a 47% increase in pre-tax profits. The answer?

  • Quality
  • Craftsmanship
  • A great product line
  • Customer Service
  • It really is that simple. Question – in your practice:

  • do you offer the highest quality?
  • do … Read the Rest
  • How do you set your 2010 prices?

    An orthodontic client and friend has emailed to ask for a review of the existing price list as we approach the new year. Attached to the email was a detailed breakdown of products and prices, with a request for my opinion. Here’s my reply: The fact is that the list is unintelligible to the patients … Read the Rest

    Visibility

    Visibility

    ​ The smaller the community, the more important smaller news is – as you can see by this example in St Ives, Cornwall. The fact is – that is ANYTHING of relevance happens in your practice:

    • somebody passes and exam
    • charitable activity
    • you win an award at a dental dinner
    • a web … Read the Rest

    Chris Barrow’s week of Twitters

    • early start, long drive, good conversation, another long drive, late finish #
    • 247 miles in torrential rain and high winds  #
    • @LauraHorton1 not there this weekend – giving it a miss this year after the PD Awards and the Showcase – have fun in reply to LauraHorton1 #
    • an evening of emails … Read the Rest
    Your KEDO has to KED!

    Your KEDO has to KED!

    Yes – “knock ‘em dead offers“ Thanks to Alex Jones for the following photograph. Somehow I don’t quite think they have understood the concept?
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    How on earth do you compete with the iPhone?

    Its an interesting metaphor for all of us in business. Every now and then a product or service comes along that “steals the market”. Apple may have less than 10% of worldwide laptop sales (and I bet they are not complaining about the number of Macbooks and iMacs flowing out of the stores this month) … Read the Rest

    Environments

    I have long maintained that, to get the best out of people, you have to ask them to do their best work in an inspirational environment. Thos of you who know me, know that I’m very precious about where I work – office, conference centre, hotel room – they have to be “just so” if … Read the Rest