Tooth+

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Here’s a formula to open a brand new private squat and recruit 218 new patients in the first 6 weeks (during a recession and in the middle of a three-month snow storm).

1. Plan carefully – spend 12 months building the detail
2. Get the right external advisors involved early
3. Location, location, location – a demographic that wants what you like to do
4. A need – for quality private dentistry in an affluent town
5. Footfall or drive by – make sure plenty of people can see you
6. Selected local advertising
7. Hiring the right people (in this case, mature, intelligent, articulate and well-presented people on reception and in nursing)
8. Branding – a strong and distinctive brand
9. Environment – lovely concierge class premises in a small and slightly out of town office unit
10. Parking – easy and plenty
11. Availability – no waiting times for appointments (i know that will change – we were discussing the same)
12. Bring in business heads – in this case a brother who is a talented lawyer and a business coach!
13. A membership scheme (administered by Practice Plan)

I could go on.

A lovely day with Rachael Blyth and the team yesterday – and my special thanks to Rachael and Ross for pushing my car out of the snow at the Hydro last night!