By Chris Barrow on 10 March 2010
I remember one of the first dentists I worked with (back in the mid 90’s) always introduced himself as follows (name changed):
“Good morning, my name is John Smith and I’m the slowest, most expensive dentist in Birmingham. Would you like to come and see me?”
And way back then he was grossing £25,000 per month as a single handed generalist – figures that would be good even now – and were spectacular then.
He understood that there is always a market for “slow and expensive” – and people prepared to pay.
Of course, your customer service and physical facilities have to match – sumptuous will suffice.
Expensive is an option – and the people who want it are usually recession proof.
Posted in Customer service, Dentistry, Marketing |
About the Author
10 March 2010 by Chris Barrow
Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada.
Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.
In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry
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(@ChrisBKH) (@ChrisBKH) said 
Richard Hughes said 
chas lister said
And if you are in this market….
don’t do “half price tooth whitening”.