The Amnesty Letter

I know I’ve mentioned it before – but I get a great sense of job satisfaction when somebody actually tries out an idea I’ve thrown around.
So here is Julie Webster, marketing manager at Penistone Dental Care – taking my amnesty letter and adapting it to their own circumstances.
Dear Friend

Penistone Dental Care would like to welcome you back with a ½ price dental health check and introduce you to “WOW – Whiter on Wednesdays”, our new dazzling ½ price offer in time for summer! …….when you make your next appointment with the dentist, ask about our WOW offer.

According to our records, you have not been in to see your dentist here at Penistone Dental Care over the past 24 months.
This may be because you have found another dentist, in which case we surrender!
However, sometimes we find that clients simply forget to re-book a cancelled appointment and then find that so much time has passed since they last attended that they are embarrassed and concerned that their dentist or hygienist will reprimand them for non-attendance.
That’s not our style at Penistone Dental Care, we understand that you are busy and these things happen. Our responsibility and passion is to get you back to dental fitness, not to make you feel bad.
A regular, routine examination is paramount in keeping a healthy mouth and early detection of cavities and gum disease will prevent loss of teeth in future.
By special invitation, we are offering you a half price dental health check when you book your next examination appointment with us here at Penistone Dental Care. Your investment will be just £30.00.
This is a special one-off price available only to you if you book before 31st May 2010.
To take advantage of this offer, please contact us to make an appointment and be sure to mention this letter when booking.
If email is more convenient to you, please contact Elizabeth on reception@penistonedentalcare.co.uk and she will call you to discuss your appointment. Otherwise, please contact us on the above number and we will be only too pleased to help you.
We look forward to seeing you again very soon.
Kind Regards

The Penistone Dental Care team