James and I have been collaborating on-line via iWork 09 on the creation of today’s NEW presentation to an audience of over 80 people in central Birmingham.
Since agreeing to this project, we have met once (what seems a long time ago) to agree the broad outline using a mind-map.
From there, using Keynote and the ability to share our work on-line, we have evolved a full-day presentation that embraces:
- the history and philosophy of branding
- the role of branding in business today
- the role of branding in dentistry
and then on to
- branded experiences
- and “BE’s” in dentistry
In particular, I’m excited that James will be sharing a detailed explanation of his own branding and marketing, an abundance of ideas for the audience, including the impending launch of his iPhone app for patients – I believe the first in the UK.
James has been working very closely with my IT partner, Kimberly Black and the results are outstanding.
The Bow Lane iPhone app will include the ability to book appointments, review the services of the practice, broadcast special offers, watch video’s of the team and patient testimonials, get directions and immediately include the practice details in “address book” – further features are planned.
We will also be looking at case studies of other dental businesses that have used both branding and branded experiences to create their competitive edge.
Its all new today – that’s why James and I were up until midnight last night putting the finishing touches together – and meet at 07:00 for the last look.
I’m excited about the day ahead – a finale to a 12-day tour of Britain that has provided lots of ideas and stories – allowing me to develop my thoughts on “what’s next” for us all.
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(@ChrisBKH) (@ChrisBKH) said 
Richard Hughes said 
chas lister said
Hi Chris I hope your branding day went well for you today.
I wish I could have been there, I am sure your presentation was awesome, enlightening and full of buzz and energy.
Branding has been a favourate topic of mine since I created Denture Express 16 years ago. Most recently I have re branded my with a new identity “Denture Excellence” the reason for this is to keep my products, service and business profile ahead of my competitors.
Here is my slant and thoughts on branding.
“Your brand is derived from who you are, who you want to be and who people perceive you to be.”
An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does “branding” mean? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from that of your competitor.
Kind regards
David Coates
Despite having been immersed in branding and marketing since Christmas for my new practice, I still learned lots of new stuff from this excellent day. I found the iphone app particularly interesting – I can see immediately the advantage to a practice of having this available in its marketing and branding package.
Your style of delivery is great – I found the whole day interesting and fun, so thank you to you and James for all your hard work.
Now we just need to work on your football allegiance…
Best wishes,
Celia (AVFC!)