By Chris Barrow on 25 January 2011
Part of my job is to recognise trends – and this is a big one. Many of my clients have embraced local radio advertising in the last year – and the feedback is that it’s working well. Focus seems to be on:
- whitening
- ortho
- one-visit crowns and
- dental implants
- denture stabilisation
… Read the Rest
Posted in Marketing | Tagged 21st Century Dentistry, branding, business development, Chris Barrow, Dental Business Club, dentistry, industry adverts, inspiration, Internet marketing, patient communication, strategic planning |
By Chris Barrow on 24 January 2011
On-Line and social media visibility
Word of Mouth marketing
Professional networking
Focused and personalized digital direct niche marketing
- Invest 5% of your projected turnover in these activities
- Delegate and outsource
- Measure the ROI on everything
- Stay in touch with the thought leaders
- Be prepared to adapt and improve
Mission critical requirements
Posted in Building a Business, Marketing | Tagged 21st Century Dentistry, branding, business development, Chris Barrow, Dental Business Club, Google, Internet marketing, SEO, strategic planning, technology |
By Chris Barrow on 23 January 2011
Posted in Blogging |
By Chris Barrow on 20 January 2011
The following question from a dental principal. “The government has, in their wisdom, announced a Bank Holiday on the date of the Royal Wedding, 29 April 2011.
Not being a royalist I find this irrelevant at best, however, who pays the staff for this extra Bank Holiday? I am told that employers do … Read the Rest
Posted in Building a Business | Tagged business development, Chris Barrow, Dental Business Club, patient communication, strategic planning, team |
By Chris Barrow on 19 January 2011
Assuming a 10% FTA rate.
- hygienist doing S&P – £450-500 per day
- hygienist doing S&P and regular whitening – £700 per day
- therapist doing S&P, regular whitening and simple fillings – £900 per day
and at £30-35 per hour for the delivery, you need to be charging the work out at £100-110 an … Read the Rest
Posted in Building a Business, Clinical excellence | Tagged 21st Century Dentistry, business development, Chris Barrow, Dental Business Club, dental hygienist, dental therapist, remuneration, strategic planning |
By Chris Barrow on 18 January 2011
Posted in Building a Business | Tagged 21st Century Dentistry, business development, Chris Barrow, Dental Business Club, Dental Coaching, dental financial planning, dentistry, remuneration, strategic planning, team, world class customer service |
By Chris Barrow on 17 January 2011
• the micro-managing principal
• the 50% associate
• hygienists with no therapy qualification
• full capitation
• miserable team members
• rude patients
• old-fashioned practice managers
• the family dental practice
• the UDA
• supervised neglect
• dilapidated premises
• referrals … Read the Rest
Posted in Dentistry | Tagged 21st Century Dentistry, business development, Chris Barrow, Dental Business Club, NHS dentistry, NHS new contract, trends |
By Chris Barrow on 16 January 2011
Posted in Blogging |
By Chris Barrow on 14 January 2011
A number of friends who are members of GDP-UK have been sending me copies of a developing thread on the subject of how to hire a business coach and who to hire. The “who” conversation is none of my business – there are excellent coaches, consultants and trainers out there – Sheila Scott, Kevin Rose, … Read the Rest
Posted in Coaching | Tagged 21st Century Dentistry, Chris Barrow, Dental Coaching, inspiration, personal growth, quality time, relationships |
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(@ChrisBKH) (@ChrisBKH) said 
Richard Hughes said 
chas lister said