By Chris Barrow on 28 February 2011
Next time you arrange a team meeting, ask for the “brand standard” answer to the following questions:
• there are plenty of practices in the area – what’s so special about yours?
• tell me about your membership plan and why I should join?
Posted in marketing, strategy and vision | Tagged 21st Century Dentistry, branding, business development, Chris Barrow, competition, Dental Business Club, training |
By Chris Barrow on 27 February 2011
Presentation complete for The Dentistry Show 2011 – time for a lunchbreak # Beef broth – very nice. Now a tad more ironing whilst watching the blues. # Off for a top secret business meeting (tease) and then taking my 2 teenage daughters to see Black Swan "daddy what are those ladies doing?" # Mad [...]
Posted in Blogging |
By Chris Barrow on 27 February 2011
Presentation complete for The Dentistry Show 2011 – time for a lunchbreak # Beef broth – very nice. Now a tad more ironing whilst watching the blues. # Off for a top secret business meeting (tease) and then taking my 2 teenage daughters to see Black Swan "daddy what are those ladies doing?" # Mad [...]
Posted in Blogging |
By Chris Barrow on 24 February 2011
A great example of what happens when an outstanding dental practice invites JSP Media to create a series of promotional videos… Jem Patel, a member of ‘Team CB’, tv presenter and founder of JSP Media Group recently completed a series of 8 videos for Cranmore Dental, a dental practice based in Belfast. Here is one [...]
Posted in marketing | Tagged 21st Century Dentistry, Chris Barrow, Dental Business Club, inspiration, marketing, patient communication, world class customer service |
By Chris Barrow on 23 February 2011
I’ve been an advocate of ‘smile checks’ for many years, to be used IN ADDITION to the medical history questionnaire, as a separate document, introduced at a separate time in the patient journey and, finally, to be used with all recalls, no matter what the age or appearance. This is a lovely example of the [...]
Posted in Customer Relationship Management | Tagged 21st Century Dentistry, branding, Chris Barrow, Dental Business Club, patient communication, relationships, sales conversations |
By Chris Barrow on 22 February 2011
In the same spirit as the Dentistry TOP 50, my friend and client Simon Reilly is in a similar poll in Canada for the Advisor.ca’s Visionary Poll which is a publication for financial and investment advisors.
Posted in Uncategorized | Tagged business development, giving, inspiration |
By Chris Barrow on 22 February 2011
The following three people signed up to receive updates from the Dental Business Club, and were winners in the monthly competition draw. Have you signed up yet? You can do so on www.coachbarrow.com January DBC Prizewinner: Stephen Dodd, 10 Dental, Southport Prize: Three months of DBC digital coaching worth £750 My name is Stephen Dodd [...]
Posted in Coaching, Dentistry | Tagged Chris Barrow, Dental Business Club, Dental Coaching |
By Chris Barrow on 21 February 2011
This year, we will continue to be ambassadors not just for Bridge2Aid itself but also for the new B2A Unity Partnership because I believe that this represents a very exciting new development in the history of the charity. As a Founder Member of the Bridge2Aid Unity Partnership I will be making the same financial commitment as that required from participating dental practices.
Posted in strategy and vision | Tagged Bridge2Aid, dental charity, giving, inspiration |
By Chris Barrow on 21 February 2011
To mark National Orthodontic Week, I thought I’d kick this week’s blogging off with a post on the subject, which is reproduced with the permission of David Horobin. Times, they are a changin’ It’s a tough time in Orthodontic Practice – the keyword is ‘uncertainty’. The high water mark of British (or should I say [...]
Posted in building a business | Tagged 21st Century Dentistry, business development, Chris Barrow, Dental Business Club, orthodontics, strategic planning |