By Chris Barrow on 29 June 2011
Were there queues of people waiting outside HP stockists on the launch day, hoping to be one of the lucky early-adopters?
Did people walk up to HP Touchpad owners in Starbucks and ask to have a look?
Are forums raving and developers developing?
I don’t think so.
The fact is that there are certain technical aspects of the kit that are superior to the iPad.
But nobody cares.
Because owning an HP Touchpad just isn’t cool.
Whereas, emerging from the Cathedral of Cool (the Apple store) with a new iPhone, iPad, Macbook Air, Macbook Pro or iMac – is just the coolest feeling. Opening the beautifully packaged boxes (and keeping them in your garage) is cool. Connecting to the web and looking at the thousands of apps is cool. Feeling part of a cool Tribe – well, frankly, its just – cool!
Here’s a question – is your product/service/experience and outcome cool?
It better had be.
And – if there is nobody occupying the cool place in your trade or profession – step in there quickly, before somebody else does.
There’s only room for one in the cool place.
Can dentistry be cool?
Posted in Coaching, Customer service, Dental Business Club | Tagged 21st Century Dentistry, branding, business development, Chris Barrow, Dental Business School, inspiration |
About the Author
29 June 2011 by Chris Barrow
Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada.
Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.
In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry
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(@ChrisBKH) (@ChrisBKH) said 
Richard Hughes said 
chas lister said