
I enjoyed a working lunch yesterday in a very pretty Cotswolds pub and hotel.
The car park was occupied by Aston Martins and 911s.
Inside, the diners were affluent middle-aged men, couples and a smattering of younger folk. I would say the average age was 50.
Classic baby-boomer territory – even parents feeding their children and grandchildren.
On the blackboard by the bar:
- a dart board?
- announcement of a “quiz night”?
- the up and coming karaoke evening?
Nope – as you can see – an invitation to connect via social media.
It is everywhere now – I’m even seeing Facebook logos and names on the side of HGVs.
Delighted to say that one of my guest speakers at today’s Mastermind meeting in the West End will be Brendon MacDonald from Apex Hub.
Brendon will be explaining how an active social media marketing programme can hugely increase your new patient enquiries.
Don’t miss the boat – if anyone tells you this is a fad – they are going to get left further and further behind.
Social media will become our principal means of communication in the next 3 years.
About the Author
21 July 2011 by Chris Barrow
Chris Barrow is co-founder of Barrow Kwong Hing Group of Companies, a private dental corporate active in independent and retail dentistry and post-graduate dental education, operating in the UK and Canada.
Chris has been active as a consultant, trainer and coach to the UK dental profession for over 15 years. As a speaker he is dynamic, energetic and charismatic. In 1993 Chris moved into business coaching and became one of the first UK students at Coach University, from where he graduated as a certified coach. In 1997, he created The Dental Business School (DBS) and the development of a 12-month business coaching programme for dental practice owners and their teams, delivered to over 400 UK dental practices in the following 10 years.
In the last 5 years Chris has acted as a Non-Executive Director, Director and Consultant to a number of dental corporates, whilst maintaining his freelance activity as a dental business coach for independent practice owners. BKH is the culmination of his past experience in the business of UK dentistry
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