So what is a Strategic Alliance Partnership (“SAPâ€)? My own definition (by no means definitive!) is a relationship between two firms who decide to: * Add value to each others clients by making them aware of the other partners products and services – an Added Value Alliance using internal marketing techniques (but without releasing confidential [...]


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Hello Chris
Just doing my research Chris, what a fab website, all I need to know and much more. Whyhaven’t I seen it before? Not much time today to browse and learn but as Arnie said ‘I’ll be back!’ Most likely from home whilst my hubby watches the footie.
Thank you for all your inspiration, it was the very best experience that i have ever encountered whilst participating in CPD! It will change us for the better and you and simon will be responsible!
Kerry Bolus